Storyliving, or how to reinvent corporate communication through immersive storytelling
The “storyliving” concept is revolutionizing the event production sector by transforming consumers into key players in immersive narrative experiences. They become spect-actors of the event organized according to an inclusive conceptual ambition. Their interaction with the event to which they are invited promotes the “social encounter & connection” angle of the staged event.
This approach is amplified by the use of technologies such as virtual and augmented reality and their ability to create relief, “gamify” and energize the information provided. As a result, every guest is immersed in a playful, co-creative experience that builds commitment and loyalty.
Keys anchors immersive storytelling at the heart of your event
Keys Venue distinguishes itself by privatizing unique venues, and by being an authoritative event publisher. Keys’ collection of iconic addresses offers ideal settings for storyliving experiences, as the spaces of its event venues are modular, their in- and outdoor size is often exceptional, and their storytelling (the past history of the original occupants, or of the current owners) is conducive to writing a typified event in keeping with the power of the narrative it imposes. Keys likes to remind us that the most beautiful setting imaginable for its event sites is the next event you write about. So every day, Keys concentrates on entrusting the keys to its inspiring venues to inspired event directors!
The privatization of these spaces makes it possible to create scenic events, animated sound and light shows, digital exhibitions projected onto the interiors or facades of monumental buildings, participatory live performance scenarios, or spectacular, totally personalized team-building stagings that reinforce the impression of having both attended and participated in an unprecedented cultural event.
By integrating elements of immersive storytelling, these events become memorable experiences in which each guest plays a full part in the story of D-Day, moving from the status of mere passive spectator to engaged actor.
Emotional marketing to create complicity between event publisher and audience
The interactive technologies used by Keys Venue, such as the video mapping and set dressing deployed at Château Saint-Léger, enable the creation of interactive scenarios where participants can interact directly with the environment and narrative content. These technological tools also make it possible to collect precise data on participants’ preferences and behaviors, offering valuable insights for refining communication strategies.
Promoting engagement and measuring success
Storyliving fosters a strong emotional connection between a brand and its stakeholders. By enabling interlocutors to live immersive experiences, Keys Venue helps companies build powerful narratives that resonate deeply with their audiences. Strategic impact is measured through concrete key performance indicators (KPIs) that add up to the perceptive success of the event by its audience. The events organized at the venues in the Keys Venue collection make it possible to track these metrics and optimize campaigns for optimum ROI.
Storytelling, the future of narrative events
Storyliving and immersive narration represent a major evolution in corporate communications. Keys Venue, with its private event venues in Paris, Ile de France and Cannes, and its advanced technologies, is at the forefront of this revolution, offering unique and engaging experiences that redefine the way companies connect with their various audiences.
At Keys, we can help you develop a strategic, multi-site approach to events, with event-planning to deploy a story-living creation across multiple sites in a variety of editorial formats.
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